Social campaigns
all news
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Hold the Wheel and Not Your Phone
16.01.2023
#Social campaigns
Krystyna Czubówna and well-known cartoonists: Andrzej Mleczko, Marta Frej, Andrzej Rysuje, Magda Danaj - Porysunki and Janek Koza are part of the social campaign "Hold the Wheel and Not Your Phone", which is organised by Stalexport Autostrada Małopolska S.A., the administrator of the A4 Katowice-Kraków motorway. The initiative aims to raise awareness of the dangers of using smartphones while driving.
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Motorway Driving Lessons
12.07.2021
#Social campaigns
Autostrada Wielkopolska inaugurates the first socio-educational project in Poland "Motorway Driving Lessons".The project is aimed at enhancing traffic safety through constant improvement of the drivers' skills in terms of driving techniques on high-speed roads which are growing in number each year.Theoretical knowledge gained during the driving sessions will be supported by practical driving lessons on the motorway.The project will be
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We turn traffic jams into cork and football boots
9.07.2021
#Social campaigns
“We are replacing traffic jams into cork and football boots” – (in colloquialPolish cork means a traffic jam) - under the slogan of Stalexport Autostrada Małopolska S.A. at the turn of 2016 and 2017, it encouraged users of the A4 Katowice-Kraków motorway to use electronic toll collection. The positive response from drivers was rewarded with gifts made of… cork. One zloty from each A4Go on-board unit purchased at that time was
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Dog survival game
9.07.2021
#Social campaigns
In the beginning there was… a dog. Unwanted, thrown out of the car, or tied to a tree by the road. How to sensitize children and adolescents, and through them, also adults, to its fate? How to shape responsible attitudes towards animals? Announce a competition for the most creative stories created in Minecraft, dealing with the problem of abandoning dogs by the roads, and invite famous Youtubers to cooperate.
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AmberGreen
9.07.2021
#Social campaigns
AmberGreen - i.e. the green initiative of AmberOne, which aim is to implement as many “green” solutions as possible to protect the climate. The expected effect of our actions will be to minimize the environmental impact of the motorway. The programme will implement projects related to the gradual introduction of ecological solutions to infrastructure and surroundings on or near the Motorway, e.g. LED lighting, solar panels, waste segregation
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Let’s respect each other!
9.07.2021
#Social campaigns
Let’s respect each other! – is the latest AmberOne social campaign, which reminds you of safety rules. In it we focus on a simple principle: a sense of community and mutual kindness. Kindness – not aggression, responsibility – not competition, respect – not contempt. The words "let's respect each other" are addressed to all road users, because "we" are all: private and professional drivers, motorcyclists, cyclists and pedestrians. Let
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AmberOne Close to us
9.07.2021
#Social campaigns
The idea of this program, which we have been implementing since 2017, is to support small social initiatives that are important from the point of view of ecology and road safety in the municipalities around our highway. Local communities have the best knowledge of their needs and the greatest willingness to improve the infrastructure of their area, contributing to the improvement of the quality of life of these communities.
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Safety my second name
9.07.2021
#Social campaigns
For years, we have been running an education and information campaign under the slogan Safety my second name, which aims to increase the level of traveler safety on Polish roads – not only on highways, but also in cities and small towns.